The International Music Video Awards Festival (IMVAF) is an international platform where key industry players, from artistes, film directors, choreographers to producers can showcase their works and gain worldwide recognition.
The world of arts, music, movies, television and theatres have always been honoured and recipients of these awards have gone to become legends as well. However, for music videos, recognition is always rare compared to music and movies.
Good work of art, especially in the likes of music and videos, must be supported in any way. That is why IMVAF is created. To honour and recognise those who dedicated themselves to promoting the art itself via music videos.
IMVAF stemmed from the belief that Malaysians have a lot more to offer, and credits should be given where it is due especially when the messages are all about spreading joy and positivity to the world.
The idea was cultivated by a team of passionate and patriotic Malaysians, wanting international recognition for the Malaysian entertainment industry while increasing the opportunities for cross-border collaboration.
The vision for IMVAF is to elevate Malaysia in becoming the entertainment hub for the Asian region. Malaysia with its world-class facilities, strategic location, and multiculturalism make the country a perfect destination to hold international award shows like IMVAF.
IMVAF focuses on edutainment, educating people about peace, love and unity through entertainment such as music, fashion and film. The key message of IMVAF would like to bring out is PEACE.
Peace is a concept of societal friendship and harmony in the absence of hostility and violence. It aims to create greater awareness on the importance of peace-making, where people can resolve conflict without violence. Peace is when everyone lives safely without fear and without the threat of violence.
LOGO & THEME
The logo encapsulates the message of PEACE. What better way to do it than showcasing a unique dove. The dove is rendered in white to reflect the neutrality and raw emotion of peace, untainted by feelings.
As IMVAF is about celebrating positive edutainment and music videos, the dove is thus spotted with the headphone on its head.
The spread wings represent the letter V in IMVAF and they indicate that the videos are spreading far and wide, in fact, globally.
The idea of IMVAF is also to celebrate peace, love and unity across all countries and races. With that, the multicolour logo comes alive.
The bold fonts represent bravery in fighting against child abuse, modern and sex slavery to regain peace. This theme of PEACE is further captured in the tagline which celebrates the journey of music over the decades. The tagline is “#Throwback Music Video PEACE”.